Inspired by the example of Champagne and informed by his winemaking studies in Montpellier, Giulio Ferrari’s vision for the products which bear his name was unstinting: to make the finest Metodo Classico sparkling wines in Italy. A bold pledge in 1902, but to this day, the wines of Ferrari remain true to their original creator, persisting through the arrival of the Lunelli family as owners of the business in 1952. Owner of Trento’s best-known wine bar of the day, Bruno Lunelli was uniquely positioned to understand and persevere with the Ferrari dream, sourcing grapes from high in the Trentino hills and never compromising the painstaking Metodo Classico production methods.
It’s an approach that has persisted through two more generations, with Gino, Franco and Mauro entering the business in 1969, and Bruno’s grandchildren, Matteo, Camilla and Marcello, following suit in 2005. This consistent philosophy has turned Giulio’s dream into reality, with Ferrari today acknowledged as the finest sparkling wine producer in the country, and a member of Altagamma, the high-end Italian association which also includes such luxury icons as Gucci, Versace and Valentino.